GILSON: Crafting Dynamic Images for a Growing Market

Developing artistic images of their production process for the fastest-growing snowboard manufacturer in the world.





Project Description

It has been a tremendous privilege to work with the incredible team at Gilson Boards.  From the very onset, we were impressed by their vision, innovation, and entrepreneurial spirit.

The Gilson team was looking for a collection of images that took their manufacturing process and broke it out of the stereotypical corporate vein, so we shared our vision for bringing a unique approach to the visual tour.

The images have since been used for both marketing by Gilson directly as well as appeared in various publications (see below).

Project Details


Conceptualization, Photography, Editing & Post-Production

“Oh, wow, Allen. This is ridiculous! Holy smokes! I cannot believe how good these are turning out! Wow! … Thank you SO, SO much!”

Nicholas Gilson

CEO, Gilson Boards, LLC

Snowboard Magazine

The photos have since been used in a variety of marketing outlets and appeared in multiple publications, including as the background images for Snowboard Magazine’s 2017 brand guide.

Johns Hopkins Magazine

CEO Nicholas Gilson, in an interview with his alma mater, shares some of the inspiration and intricacies behind his patented snowboard design that is revolutionizing the winter sports industry.

Online Marketing

Featured across Gilson’s website and elsewhere, these images have served as a brand-building collection that spans beyond traditional manufacturing photography.

Project Gallery

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