Marketing – Business – Life :: Allen Mowery

Google Wave & Its Business PotentialEver since it was announced by Google in May of this year the web has been abuzz with information regarding Google Wave and it’s potential impact on business communication and workgroup collaboration.

What is Google Wave?

“Google Wave is an online tool for real-time communication and collaboration. A wave can be both a conversation and a document where people can discuss and work together using richly formatted text, photos, videos, maps, and more.” – Google

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A CMS enables online information to be fresh, consistent and a high quality.

• Reduced customer (internal & external) dissatisfaction created by having incorrect information
• Reduction in legal issues created by displaying incorrect information.
• Increased value perception of the information provided.
• There is a higher likelihood of a customer re-visiting the site.
• Some search engines rank pages that change frequently higher in search results.

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