Capitalize on ConfusionWe just came through Christmas, and in all reality, I’m kind of relieved that it’s finally over. The constant barrage of money-driven advertising begins to wear on a person, and we quickly become wary of all of the sales gimmicks. The incessant “buy this,” “save money on this,” and the ever-popular “find-your-personal-identity-by-giving-them-a-gift-worth-having” marketing tactics strip many consumers (myself included) of any joy during the holiday season. We shut down, we tune out, and turn off those annoying voices and images, trying to find a moment’s respite before we lose our minds.
Next year, capitalize on this confusion by creating a miniature escape for your customers. Don’t hit them with a sales pitch or price gimmick; go against the norm, whether it’s giving away a free product or service, providing peace of mind or simply letting them know that they mean more to you than a dollar sign.
