Marketing – Business – Life :: Allen Mowery

Add some {brackets}I love this post from Seth Godin that floated into my inbox this morning. Not only is it true and creative, but I found it relatively humorous as well.

Add some {brackets}

If you need to get your audacious proposal/clever ad/new project past your boss, go ahead and add some gratuitous brackets here and {there}.

“Hey, what are these weird brackets doing here,” she might say.

“Oh, I like them. I think they add drama to the headline.”

“Take them out!”

Giving in early makes it easier to keep the important stuff in later.

For Father’s Day my wife and I were planning on going as a family to Applebee’s for lunch to grab some of their amazing burgers (strictly personal opinion) and boneless Buffalo wings. But as we pulled into the parking lot we realized that if we wanted to actually eat any time before the sun set we would have to find someplace else to satisfy our sauce-crazed stomachs.
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