Marketing – Business – Life :: Allen Mowery

The Road to MediocrityRecently, as I was sifting through the massive amounts of email cluttering my inbox, I came across these brief but powerful thoughts by Seth Godin from his blog. His words ring so true, echoing the choices made by business professionals, leaders, and individuals on a daily basis.

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I am once again looking to hear from you, my readers. This time it is in relation to your success with radio advertising. Feel free to comment, share success or horror stories, and impart to other business professionals some of the nuggets of wisdom that you have gathered over the years.

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Brief Thoughts on Radio AdvertisingThis morning I attended a special marketing seminar hosted by one of our local media companies. The seminar was by invitation only and was intended to:

1. educate local business professionals on the benefits of media (in this case radio) advertising.
2. encourage business professionals to maintain their marketing efforts despite a downturn in the economy.
3. present a limited number of hugely-discounted marketing packages as an incentive to local businesses to “act now” and take control of their advertising.

Here are just a few highlights that I would like to pass along: Read the rest of this entry »

I recently came across this while surfing YouTube, and I just had to share it. Not only is it completely creative, but it hits on some stereotypes as well. Read the rest of this entry »

FREE Web Conferencing Tools for Small BusinessWhen online conferencing and collaboration technology first hit the market it was like most other new technologies: pricy. However, just like everything else, over time the costs have come down, so much so that there are even FREE options available on the market today! These tools can be an invaluable resource to small businesses or individuals who are separated by distance from those with whom they are working. With these tools you can remote conference, share files, collaborate in real-time, and so much more! Check them out today…. Read the rest of this entry »

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