This is a case study published by TANK, a creative marketing firm in Australia, detailing the process they went through as they revitalized the La Trobe University brand.
Archive for April, 2009
Philip Kotler on Marketing Strategy & Branding
On April - 22 - 2009
Here is a little clip from marketing guru Dr. Philip Kotler dealing with marketing strategy and branding. While it’s not anything earth-shattering, it does contain lessons that all business owners and marketing personnel should learn.
Today’s Creative Marketing Gem
On April - 15 - 2009
Here is yet another creative marketing gem….
All Marketers Are Liars
On April - 15 - 2009
This is an excellent presentation that marketing guru Seth Godin gave at Google back in 2006. Watch, enjoy, and learn….
