Marketing – Business – Life :: Allen Mowery

I am a huge fan of creative marketing, something that captures the audience’s attention either through humor or profundity. I mean, I was just discussing today with a local marketing exec that the only reason I have ever watched a Super Bowl was for the commercials. And she agreed that they are by far the most creative out of the entire year.

I do not know where or when this commercial was aired, but I laughed like a hyena when I came across it on YouTube this evening. It is promoting AccuServ, a repair company in Mission, KS.

And so, without further adieu, I bring you today’s Creative Marketing Gem!

No, I am not pregnant (thank God; that’d just be weird), but my wife and I are anticipating the arrival of our second little miracle. Our first child, Kylie was born on October 7, 2006. Since then our lives have been greatly enriched by her presence. And not that Kylie “wasn’t enough” for us, but we thought it might be nice to provide her with a little playmate all her own.

So Alyse and I are excited about having another child and Kylie is totally psyched about getting what she refers to as “Ky-ee’s ba’by.” We haven’t really approach the whole “birds and the bees” conversation yet, but we have tried to tell her that the baby “is in Mommy’s belly.” Of course Kylie, being the sometimes self-centered child that she is, corrects us and says, “No! Ba’by in Ky-ee’s bellwy!” and struts around the house pushing her stomach out as far as it will go. She will even go so far as to shove her baby dolls up the front of her clothing, then push them out the bottom while saying “Ba’by got born!” Don’t ask me where she got that from. Ah, good times….

I’ll be sure to keep you posted on the progress of things, and I’m even trying to convince Alyse to let me do a live webcast of the birth. But she’s being rather obstinate on that one. Women….

A CMS enables online information to be fresh, consistent and a high quality.

• Reduced customer (internal & external) dissatisfaction created by having incorrect information
• Reduction in legal issues created by displaying incorrect information.
• Increased value perception of the information provided.
• There is a higher likelihood of a customer re-visiting the site.
• Some search engines rank pages that change frequently higher in search results.

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How many times have you seen a product commercial and were skeptical about the results that were advertised? How many of you then had a friend tell you that they had tried that product and it worked exactly as proported? Well, that is what I’m doing here – you don’t have to take it from me that marketing works. Listed to those with amazing success stories share what they have done.

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