Marketing – Business – Life :: Allen Mowery

Just like any small business owner, you are looking for the best ways to advertise your business. You have reviewed and weighed out your options with direct mail, media advertising, online marketing, and so forth. Many of you may have already placed ads in local newspapers and taken out space in the yellow pages. But there is one method of advertising that few small business take advantage of.

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Every business faces the challenge of managing their marketing expenditures while trying to maximize their return on investment (ROI). It can be a daunting task, especially if working on a strict budget with little leeway or margin for financial error.

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Yesterday I was meeting with a senior account executive from a local broadcast company about radio advertising. Towards the end of our meeting he commented that he was very impressed by the thoroughness of my business’ Marketing Guide and Planner, that the questions we ask our clients are extremely detailed. I took what he said as a compliment and decided to share these same questions with my readers.

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I just wanted to take a moment a wish all of readers a Happy Valentine’s Day, regardless of your gender. Just remember, February 14th is not the only day when flowers should be bought or special notes written. Treat that special person (or people, for you polygamists and unfaithful souls….or for those, who like me, have a daughter(s) ) with love and appreciation every day of the year.

Today holds a special dinner with both of my girls and a shopping trip outside of our general area. Do I love shopping? No! Do I like shopping? Not really (unless we are talking about electronics or discounted housewares). But it is something special we can all do together.

So have a wonderful day, and share the love!

A phone conversation today sent my mind reeling (in a good way) in a thousand different directions. The conversation was about guerrilla marketing, a new trend that challenges many of the standard approaches to marketing and advertising.

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